Do not take Rinvoq if you are allergic to Rinvoq.
Really? Huh, never made the connection.
Rinvoq (upadacitinib) is a prescription oral medication classified as a JAK inhibitor
Is it really just so people bug their doctors? If so, the only reason it continues is because it works. Shirley, the doctors wouldn’t have financial incentives to push a drug right?
Drug reps also feed doctors and try to butter them up too to push drugs.
Maybe if so much money wasn't spent on promoting drugs, it wouldn't be so expensive.
Personally I don't understand why drug companies are allowed to do commercials at all. It should be the doctors that determine what is appropriate (without being bribed by drug reps as well)
Which med are you talking about in relation to another treatment?
Wasn't talking about any specific med.
Is it really just so people bug their doctors? If so, the only reason it continues is because it works. Shirley, the doctors wouldn’t have financial incentives to push a drug right?
Drug reps also feed doctors and try to butter them up too to push drugs.
Maybe if so much money wasn't spent on promoting drugs, it wouldn't be so expensive.
Personally I don't understand why drug companies are allowed to do commercials at all. It should be the doctors that determine what is appropriate (without being bribed by drug reps as well)
Which med are you talking about in relation to another treatment?
Wasn't talking about any specific med.
Drug reps don’t decide your treatment…PBMs do. You said someone was being bribed by a drug rep…I was curious of which med and what was the bribe
Is it really just so people bug their doctors? If so, the only reason it continues is because it works. Shirley, the doctors wouldn’t have financial incentives to push a drug right?
I think that's it. The 'ask your doctor about...' is the key part of the ad.
Also, I remember reading that it's not uncommon for a lot of companies/brands to spend 5-10% of their revenue on advertising. Pharmaceutical companies spend around 1% of their revenue for similar ad buys.
Is it really just so people bug their doctors? If so, the only reason it continues is because it works. Shirley, the doctors wouldn’t have financial incentives to push a drug right?
I think that's it. The 'ask your doctor about...' is the key part of the ad.
Also, I remember reading that it's not uncommon for a lot of companies/brands to spend 5-10% of their revenue on advertising. Pharmaceutical companies spend around 1% of their revenue for similar ad buys.
So similar marketing strategy that Toys R Us (rip) used to have around Christmas. Got it.
@bradstevens @hooky @joe_hoopsier @bar-down @boogie - we better get crackin'
Is it really just so people bug their doctors? If so, the only reason it continues is because it works. Shirley, the doctors wouldn’t have financial incentives to push a drug right?
I think that's it. The 'ask your doctor about...' is the key part of the ad.
Also, I remember reading that it's not uncommon for a lot of companies/brands to spend 5-10% of their revenue on advertising. Pharmaceutical companies spend around 1% of their revenue for similar ad buys.
Yes, you are right, and if you include all Sales and Marketing, it is likely much higher. I think this is likely an antiquated approach that will phase out or evolve in the future. Prior to the internet and robust search, physicians couldn't always be up to date on products and their trial results. So they tended to rely on sales reps who provided important information. Similarly, PBMs and insurers had less say over patient coverage and pricing, and fewer generics were available, so physicians would prescribe brand-name products.
The idea stems from the multi-year development cycle and the fact that patents only last ~20 years, which gives pharma companies 7-10 years of runway to capitalize and establish market leadership.
There are a lot more regulations these days as to what drug reps can do to get doctors to prescribe their drugs. Used to be you could invite docs to a free fancy trip somewhere, or buy them an instrument for their practice. Now anything above a certain monetary value is prohibited. So doc gets ballpoint pens with the drug name, or post-it-notes, rather than a golf trip or a booze cruise.
"You can't make someone listen to reason if they aren't willing to think"-- Ray Bradbury, Fahrenheit 451
There are a lot more regulations these days as to what drug reps can do to get doctors to prescribe their drugs. Used to be you could invite docs to a free fancy trip somewhere, or buy them an instrument for their practice. Now anything above a certain monetary value is prohibited. So doc gets ballpoint pens with the drug name, or post-it-notes, rather than a golf trip or a booze cruise.
Some fifteen years ago, or so, I used to plan private lunches for drug reps. They'd invite a dozen practitioners in for fancy food and expensive wine. Maybe $100 per person budget. Now, you go into any medical office during lunch, you see EZCater delivering Cracker Barrel. Things have changed dramatically.
@goat ALL drugs have side effects and anything that looks like a side effect has to be listed. If aspirin was up for approval today I'd be willing to bet that it would not be approved because of all the side effects.
There are 10 types of people in this world, those who know binary and those who don't.
Prior to the internet and robust search, physicians couldn't always be up to date on products and their trial results. So they tended to rely on sales reps who provided important information.
When my mom was practicing she loved the drug reps she had call on her, nearly all attractive young women she would treat as younger colleagues. They'd pitch her on their latest offerings and she would strongarm them for all the samples they would give her (she used these for her indigent patients). Once that business was done they'd kick back and have cocktails.
Hope is not optimism, which expects things to turn out well, but something rooted in the conviction that there is good worth working for. - Seamus Heaney, Irish poet and likely Hoosier basketball fan.
POTFB