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Are NIL payments made to families now?

OpenWheel's avatar
(@openwheel)
Famed Member

Was wondering if there was much recruiting being done where Moms and Dads get paid in addition to their son (or daughter) by the NIL collectives?

I know it's not pay to play, *cough* and the money is from the same pool so doesn't add extra money, if you have $X earmarked then paying some to Mom and Dad seems like it reduces what the kid gets by that much. 

But since it's wide open and you hear of some pain the rear parents of some of these recruits. Just wondering how often they collect directly. In the old days sometimes you'd hear about better jobs, cars, even houses.

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Topic starter Posted : 05/01/2026 8:02 am
Sammy Jacobs
(@thehoosierhuddle)
Member Admin

@openwheel 

1. It 100% is pay for play, even though that is not what NIL was supposed to be, but nobody put guardrails up because they were in denial of it ever happening.

 

2. Since these contracts are not made public, I have no idea who gets paid. I would assume that if a recruit is under 18, the money would go into an account under their parent's, guardians', or even an agent's name. However, I don't think schools or collectives are cutting checks directly to the parents. 


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Posted : 05/01/2026 9:33 am
OpenWheel's avatar
(@openwheel)
Famed Member

Yeah, but I always still put that caveat in because otherwise there's still the (now more rare) replies that say 'it's not pay for play' . When it always was.


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Topic starter Posted : 05/01/2026 10:05 am
Robert Olson's avatar
(@arioznahoosier4554)
Noble Member

Posted by: @thehoosierhuddle

@openwheel 

1. It 100% is pay for play, even though that is not what NIL was supposed to be, but nobody put guardrails up because they were in denial of it ever happening.

 

2. Since these contracts are not made public, I have no idea who gets paid. I would assume that if a recruit is under 18, the money would go into an account under their parent's, guardians', or even an agent's name. However, I don't think schools or collectives are cutting checks directly to the parents. 

Next year the baseline will probably be 25 million. This is why the days of cinderella's in the final four is all but over. Its total pay to play now and the big boys are going to dominate the tourney year in and year out. 

How much are college basketball teams spending? Why $20 million is the new baseline for competitive rosters

The price to field a competitive college basketball roster is soaring, and only a handful of teams are able to raise the necessary funds.

Grant HughesGrant Hughes

 


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Posted : 05/06/2026 3:20 pm
Sammy Jacobs
(@thehoosierhuddle)
Member Admin

@arioznahoosier4554 The numbers are hard to verify because the schools will not publish them. Taking numbers just from one side (Agents) doesn't paint the whole picture, but lots of outlets love to take those numbers as gospel.

However, whatever the real number is will jsut go up until someone says they aren't paying it.


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Posted : 05/06/2026 3:56 pm
Robert Olson's avatar
(@arioznahoosier4554)
Noble Member

Posted by: @thehoosierhuddle

@arioznahoosier4554 The numbers are hard to verify because the schools will not publish them. Taking numbers just from one side (Agents) doesn't paint the whole picture, but lots of outlets love to take those numbers as gospel.

However, whatever the real number is will jsut go up until someone says they aren't paying it.

 

It seems the boosters who have hundreds of millions of dollars will continue to pay with no end in site. At some point it may stop but I don't see that being in the next few years though. It is why I think only big name schools will now make the final four and major upsets in the NCAA will become  very rare. A smaller school with a great player will not be able to keep him four years a bigger school will just offer him big money to leave. I think the NCAA tourney will become less exciting if you are a fan of upsets. 

 


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Posted : 05/06/2026 4:10 pm
Sammy Jacobs
(@thehoosierhuddle)
Member Admin

@arioznahoosier4554 Probably, but we will see. It's a sad state of affairs, that was really preventable


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Posted : 05/06/2026 4:11 pm
Robert Olson's avatar
(@arioznahoosier4554)
Noble Member

I mean yeah I guess its great they are getting paid but expect the final four to all be like top 1-3 seeds every year now. I know some think its great but to me the upsets in the NCCA tourney is what made it great. Not the case anymore. 

 

NCAA Cinderella stories are becoming rare due to NIL and the transfer portal enabling wealthy programs to poach top talent from mid-majors, consolidating talent at the top. While not totally extinct, the traditional 13+ seed "bracket buster" run is endangered, with 2023-2024 seeing zero double-digit seed mid-majors in the Sweet 16. [1, 2, 3, 4, 5]
Why Cinderellas are Fading:
  • Talent Poaching: Top performers at smaller schools often transfer to high-major, high-NIL programs for better compensation, weakening the mid-major competitive balance.
  • Reduced Retention: Mid-major schools cannot afford to keep star players for 3-4 years, preventing the building of experienced, cohesive underdog teams.
  • Concentrated Wealth: Power conference schools possess superior resources and NIL collectives, creating a widening gap in competitive equity

Last year's men's tournament produced only 13 outright underdog wins -- tied for the fewest since the field expanded to 64 teams in 1985. The Elite Eight was composed of only top-3 seeds, tying it with 2007 as the chalkiest quarterfinal round in tournament history. Additionally, for the first time in modern tournament history, we have witnessed three straight tournaments without multiple double-digit seeds reaching the Sweet 16. The only double-digit seed last year to advance to the Sweet 16 was No. 10 Arkansas and coach John Calipari, not exactly a small-conference upstart.


This post was modified 3 months ago 2 times by Robert Olson
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Posted : 05/06/2026 4:12 pm
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