New NIL Organization Hoosiers Connect to facilitate Exclusive Access to Indiana University Men’s Basketball and Football Player Experiences
/Hoosiers Connect Release
Bloomington, Ind. – Hoosiers Connect, a new Indiana nonprofit, was launched today to facilitate sponsorship agreements between commercial brands and Indiana University (IU) athletes and offer individual and corporate members unprecedented access to experiences with IU men’s basketball and football athletes, including a drawing for two floor tickets to a Big Ten game, player-guided tours of the football and basketball facilities, and more.
Hoosiers Connect will be led by Executive Director Tyler Harris, former IU basketball player Collin Hartman as Vice President of Partnerships, and board members Pete Yonkman, Jared Jeffries, Brenna Wise, Wesley Jones, and Jeana Finlinson.
“As our leaders engaged with businesses and individual supporters about Hoosiers For Good, a 501(c)(3) nonprofit that partners local charities with IU student athletes who are passionate about using their NIL platform to amplify philanthropic work, we saw an opportunity to use our expertise in the quickly-changing NIL space—and leverage our existing relationships with IU student athletes—to support businesses that want to use NIL for their commercial endeavors,” Harris said.
With extensive experience in NIL and established relationships with IU athletes, Hoosiers Connect will connect fans and businesses to IU men’s basketball and football athletes.
Individual members and corporate sponsors gain exclusive IU men’s basketball and football player experiences, tickets, and swag.
“With the return of fan favorites and an exciting group of freshmen, the 2022-2023 season is the perfect time to join Hoosiers Connect and make some lasting memories,” Hartman said. “When you become a member, you will enjoy truly unforgettable experiences with family, friends, clients, and colleagues.”
For corporate sponsors, Hoosiers Connect will provide membership packages and facilitate valuable NIL advertising agreements with IU athletes.
“Companies are thinking creatively about the commercial side of NIL, and we see a real opportunity to facilitate NIL agreements in a way that follows the rules, benefits local businesses, and ultimately helps Indiana flourish,” Hartman said. “One business we spoke to is highly focused on building a robust talent pipeline in Indiana, so we are working on an NIL agreement with an athlete who can attract attention at an upcoming career fair. It’s a win-win.”
Individual Hoosiers Connect membership benefits
Cream Level Access
$100/mo or $1,200 annually
Perks include:
Men's basketball and football t-shirts through Campus Ink
A men's basketball floating head poster
One entry for men's basketball and one for football team autographed memorabilia
Monthly video updates from the players
One entry per membership for two court side seats at a men's basketball Big Ten game
One entry per membership for Big Ten Henke Hall of Champions seats
Access to a June 2023 welcome event with the players
Crimson Level Access
$500/mo or $6K annually
Perks include all the benefits of Cream Level Access plus:
Player-guided tours of the men's basketball and football facilities
An invitation to a football tailgate hosted by the men's basketball players
Two tickets to a home basketball game and a home football game annually
Candy Stripe Level Access
$1K/mo or $12K/annually
Capped at 50 members annually
Perks include all the benefits of Cream and Crimson Level Access plus:
Two Adidas men's basketball or football players' jerseys
Two personalized football and men's basketball player videos
Access to a pre-game men's basketball dinner hosted by football players
One entry for special event packages (ex. men's basketball in Las Vegas or a football Bowl game)
Tickets to our annual gala hosted by men's basketball and football players
Two Q&A video calls with coaching staff from men’s basketball, and two with coaching staff from football
Corporate sponsorship benefits
Silver Sponsorship
$50,000
5 Candy Stripe Level membership packages
A partnership agreement with an IU athlete that includes your choice of social media posts and/or appearances aligned with your company's strategic priorities
Silver Sponsorship recognition on all communications to members, including a newsletter, event signage, and more
Gold Sponsorship
$100,000
10 Candy Stripe Level membership packages
A partnership agreement with an IU athlete that includes your choice of social media posts and/or appearances aligned with your company's strategic priorities
Gold Sponsorship recognition on all communications to members, including a newsletter, event signage, and more
A Hoosiers Connect membership event recap video that you can use and share
Platinum Sponsorship
$200,000
20 Candy Stripe Level membership packages
A partnership agreement with an IU athlete that includes your choice of social media posts and/or appearances aligned with your company's strategic priorities
Platinum Sponsorship recognition on all communications to members, including a newsletter, event signage, and more
A Hoosiers Connect membership event recap video that you can use and share
Additional promotional opportunities of your company to Hoosiers Connect members
Learn more at hoosiersconnect.com