Written By T.J. Inman (@TJHoosierHuddle)
On Monday, Indiana University Athletic Director Fred Glass announced that IU Athletics had extended its apparel deal with adidas for eight years. The deal, worth $53.6 million, runs through 2024 and is worth $6.7 million per season. The $6.7 million is a $3 million increase per season for the athletic department and it is the fifth largest known agreement in college athletics.
“We are thrilled to continue our longstanding relationship with adidas,” said Glass. “Having one of the nation’s largest equipment and apparel deals will have an enormous impact on IU, our teams, coaches, and student-athletes.”
There’s more than just money involved in the new deal as adidas will provide a full branding audit to ensure a consistent look across all 24 varsity sports, an annual alternative football uniform, including helmets, an optional alternative uniform each year for men’s basketball and a marketing commitment for co-branding between IU Athletics and adidas.
“Since 2004, we’ve worked closely with the Hoosiers to bring our best and most innovative footwear, apparel and accessories to all men’s and women’s sports,” said Chris McGuire, senior director of Sports Marketing at adidas. “We’ve enjoyed a successful partnership with Indiana and look forward to continuing to collaborate and help their athletes perform at the highest level.”
Adidas is the official uniform and apparel provider for more than 100 collegiate programs including Kansas, Miami, Louisville, UCLA and Nebraska. The company also has marketing agreements with the National Basketball Association, National Football League, Major League Baseball and Major League Soccer.
Kevin Wilson voiced support for the deal that continues the Hoosiers partnership with adidas. “Our partnership with adidas is one of confidence and trust. We really like and are very comfortable with their footwear and apparel, evidenced by Tevin Coleman signing with adidas right out of school.”