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The California wine industry is in the dumps. Too many grapes and too few drinkers. Demographics are changing. My generation is dying on the vine (no pun intended) and the following generations are not only fewer in numbers but aren’t drinking like their parents. Beer and spirits consumption are also down. Well I’m doing my part, as best I can for a guy my age.
The USA needs a vibrant thriving California. Due to various factors, California’s ain’t what it used to be. Far from it.
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Posted : 10/13/2025 10:24 am
