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Big 12 Monster Partnership

hooky
(@hooky)
Famed Member

I wonder how this is going to work?  Coca Cola owns a stake in Monster.  Pepsi has the Rockstar brand and has partnerships with Big12 schools. Now those schools have to put the Monster logo on their fields, arenas, uniforms, etc...  And for just $20M annually.  Can't wait to see these fireworks. 

https://big12sports.com/news/2026/7/7/general-big-12-announces-monster-energy-as-entitlement-partner-of-football-and-basketball-regular-seasons.aspx


Hope is not optimism, which expects things to turn out well, but something rooted in the conviction that there is good worth working for. - Seamus Heaney, Irish poet and likely Hoosier basketball fan.
POTFB

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Topic starter Posted : 07/09/2026 5:17 pm
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C Probert's avatar
(@bar-down)
Noble Member

@hooky yeah that’s not that much dough


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Posted : 07/09/2026 6:38 pm
Zeke4ahs
(@zeke4ahs)
Noble Member

@hooky $20 million won’t even buy a QB before too long.


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Posted : 07/09/2026 7:21 pm
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hooky
(@hooky)
Famed Member

Posted by: @zeke4ahs

@hooky $20 million won’t even buy a QB before too long.

Thank goodness Cig buys QBs for pennies on the dollar.

 


Hope is not optimism, which expects things to turn out well, but something rooted in the conviction that there is good worth working for. - Seamus Heaney, Irish poet and likely Hoosier basketball fan.
POTFB

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Topic starter Posted : 07/10/2026 2:13 am
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larsIU
(@larsiu)
Noble Member

Posted by: @bar-down

@hooky yeah that’s not that much dough

And will be eaten up in the eventual litigation. 

 


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Posted : 07/10/2026 7:35 am
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